Jay Abraham's Education

EDUCATION

Chapter 2

When You Educate Your Customers, You'll See Your Profits Soar

When you educate your customers, you'll see your profits soar. Think about yourself. When you buy or consider buying any item or service - for yourself, your home, your family, as a gift or for your business - you often don't know as much as you would like about the item. If you have unanswered questions about a product you're less likely to shell out the money to buy it. When a company or salesman takes the time and initiative to objectively educate you on all the products in the field you're considering making a purchase, it gains your trust and favor. Education is a powerful marketing technique. Educate your prospective buyer about everything (including a few of the bad or less positive aspects of your product or service) and you'll sell to almost twice as many people as you do now. This one concept *educating your customers* will gain you an inordinate advantage over your competitors.

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